Sometime back in May 2008, Tim came to Jack and me and said he had lunch earlier that day with a guy named Brian Pitzer he used to do some freelance work for. Brian was starting a new company and needed a web site, which was why he approached Tim about freelance web design. As [...]

Someone ask me the other day what my favorite ads of the last five years have been. I was kind of embarrassed of much I stumbled to find an answer. Giving it more thought, I really admire what Cadillac has put out there. This love of Cadillac ads started here:

I guess you could say I’m [...]

When I die and go to heaven, I’m pretty sure it’s going to look like the inside of Whole Foods. That’ll be me there, lying in the cheese case, contemplating eternity with the perfect wheel of Parano cheese.
Only in Heaven Whole Foods, I’ll have this fatty wallet gushing with $100 bills - but it won’t [...]

Yesterday, I found out about this video on Youtube titled, “Beware of the Doghouse- Hilarious!” Aside from not being a fan of judging the video right in the title, I agree that this is very funny. And it’s also a solid example of creative thinking, viral marketing and use of a microsite.

At first glance, this [...]

I recently read in Adweek that an ad agency named Cesario Migliozzi had a plan to bring together eight advertisers to buy a single Super Bowl commercial. This would allow each advertiser to get in front of millions of eyes worldwide for a lower price, just for a shorter time period for each mini-ad. There [...]

We live in a world where an astonishing number of ads assault our senses daily. As consumers, we become accostumed to the clutter, and advertisers will try just about anything to create work that breaks through the clutter to grab our attention. Now, working in the advertising industry, I try to always remember that getting [...]

I’ll give Crispin + Porter & Bogusky all due props: they know how to keep their name at the top of the controversial (and therefore coveted) list. The new CPB campaign for Burger King “Whopper Virgins,” is generating heat for the client and agency all over the world…and it hasn’t even released yet.
The campaign, which [...]

With the economy tanking and retail sales slipping to the worst decline on record, what’s a retailer to do to lure in holiday shoppers this season?

If you’re Macy’s, you turn to the nostalgia of your past, through the simple holiday marketing campaign “Believe,” playing off the iconic “Yes, Virginia, there is a Santa Claus” editorial [...]

A brand is determined by how people perceive a company or product line.  The company, along with help from one or more advertising, PR and interactive agencies, makes efforts to establish the brand, but the consumers will always determine what the brand really stands for.
Years ago, I was a TA at The Ohio State University [...]

I’m reading the Advertising Age that just came in the mail. One article that caught my attention is about Heineken and its decreasing sales. Sales dropped 3.7% in July and August, even though total imports were on the rise.
So what sort of advertising was Heineken doing leading up to this period? None really. Nothing new. [...]