Today I got an email - yes yesterday’s technology - but in any case it invited me connect to McKinsey. McKinsey, the buttoned up consulting company that publishes in depth, data rich reports about everything related to business. The same company that routinely works with the Fortune 500 of the world. Consultants on top of consultants.
They were [...]

While not a regular visitor to the corporate boardroom these days, it still happens. This is where the leadership is supposed to be. And a key definition of leadership in virtually all the serious publications i’ve seen concur that leadership starts and focuses outside the building. Managers, run the “show” of the company, but the [...]

By now, we all know that the Internet is an extremely powerful tool for brands to connect with their loyalists and allow their loyalists to connect to each other. Bands, like all brands, are always looking for ways to connect to their fans and inspire a united fan base. One band that has led the [...]

Yesterday, I found out about this video on Youtube titled, “Beware of the Doghouse- Hilarious!” Aside from not being a fan of judging the video right in the title, I agree that this is very funny. And it’s also a solid example of creative thinking, viral marketing and use of a microsite.

At first glance, this [...]

As an official lover of Twitter (that sounds strange), I was pretty disappointed to see that a few prominent users were hacked today. When I say prominent users, I’m talking about Barack Obama, Britney Spears, CNN, Fox News and Facebook. Each of these accounts had fairly ridiculous messages posted to Twitter. For example, CNN’s Rick [...]

I just finished watching this video about personal branding by David Armano:

I think the topic of personal brands is something that is not brought up enough in everyday corporate America. Why? Most corporations are scared of personal brands. Instead, many continue down the path of the faceless organization. It’s time for these corporations to both [...]

One of my favorite things about working in an agency is the fast paced, non-stop demand for creative ideas. We are constantly pushing ourselves for new, relevant, on-strategy ideas. We work and thrive in a “create-on-demand” world (I borrowed this term from Todd Henry of Accidental Creative). In order to survive, I’m constantly searching for [...]

In one of my favorite social media books Groundswell, authors Charlene Li and Josh Bernoff overview five categories of social media tactics. One category is “Embracing.” Today, I witnessed a wonderful example of a large coporate brand embracing its customers. On Twitter I follow Best Buy Chief Marketing Officer Barry Judge and this tweet caught [...]

I enjoy outdoor gear and regularly check out stores like REI, Moosejaw, Eastern Mountain Sports and Patagonia. I recently have been completely obsessed and impressed with Moosejaw and their efforts online. They have easily surpassed their competitors at being unique and showing personality. A few things about Moosejaw that impressed me:

Amazing copy. The entire site [...]

I had the honor of speaking to PRSSA students last night at Ohio Northern University. I graduated from ONU, so it’s always nice to get back. Thanks to ONU PRSSA for having me. Some highlights from the trip include:

Ada now has a McDonald’s (might officially be the last college town to add the golden arches)
I’ve [...]