The second in the series, Turning points: growing a great agency brand.
You know the drill: media commissions, people wearing all black and funky glasses, “creatives” vs “account people,” all the typical stereotypes that you think of when you think about advertising agencies doesn’t have to exist. Hell, an ad agency doesn’t even have to exclusively [...]

A few conversations lately have turned to the same question: how did those independent agencies that we all admire go from being small/start-ups to being the big-time leaders we know now? These also happen to be the agencies that have taken cities that aren’t traditionally known for advertising and put them on the map in [...]

Everyone has an opinion on this topic. So do we.

1. Their Work
It’s a given that you should admire the work of the agencies you’re considering. But almost any agency can trot out impressive-looking work. Take the time to dig deeper and find out if the work actually worked. And make sure the explanations of success [...]