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Archive for November, 2007

Accio, Potter Fans!

If you’re looking for some holiday magic, and if, like the majority of our office, you have heretofore turned a blind eye to the Harry Potter series, let me suggest picking up the books immediately.
What does reading the series have to do with the holidays?
Nothing.
What does it have to do with work?
Nothing.
Except that [...]

While we’re on the topic of self promotion, I thought I’d share a little update from last year’s Holiday Gift. The donation we made to BookAID International on behalf of our clients, specifically to help fund the creation of a traveling reading tent in Namibia, was able to provide just about 500 children’s books for [...]

Awards

I was reminded today about the best of category award we won from CSCA and reviewed the book again. I was struck once more by how many of the awards were not for clients, but for self promotion and pro bono work. This is hardly a new phenomena, it’s been like this for years. (Ours [...]

Congratulations, Clinton Reno!

Employee of the Week: Clinton Reno!
Why is Clinton the employee of the week?Because he is tall.
No, but seriously.Because he politely asked to be named employee of the week. And he bribed the judging committee, or at least promised to bribe the judging committee although she – er – they are still waiting on said bag [...]

Sirius Strategic Flaw?

Sirius Satellite Radio has been running a commercial that caught my attention, but perhaps for the wrong reason. The TV spot features music storage and playing devices such as CDs, a juke box, and iPods. They all lead up to a portable Sirius radio, and I guess the idea behind the commercial is that Sirius [...]

Short, but remarkable week

Yes, Beth was named employee of the week by someone, she probably did it herself. And as I close out this day I am struck by what a group of people can do. I was reminded of this by Rebecca and her thoughtful, passionate, inspired message that reminded each of us of the things we [...]

Congratulations, employee of the week!

BETH CURRY!
Q. Why is Beth Curry the employee of the week? A: Because it’s a short week and we didn’t feel she warranted a whole week.
Q. What can you tell me about Beth that is special? A: She is scared of lots of things.
Q. Do tell. [...]

Messin’ with Target Audiences

Perhaps the most important thing a company can do is to fully understand who their customers are. Having seen the “Messin’ with Sasquatch” campaign commercials, Jack Link’s seems to have a pretty strong understanding of who they are targeting and what they would emotionally connect to.
I love these commercials, so maybe in some way, I’m [...]

I’m not gonna say it
I’m not going to say that our recent “Best in Category for Advertising/Direct Mail,” award given by the CSCA had anything to do with the couple in the photographs. However, that couple! Stunning.
I’m not going to say that the great photographic timing and obvious ease in front of the camera made [...]

Ode to Plant

Oh towering giantess of potted planteryHow your roots have troubled me so
I have given you new life, fresh soil and tepid waterYet your leaves refuse to show
I sing to you at lunch time and tell you secrets in the morn’but you somehow refuse to grow
I have given you a precious, classy pot for you to [...]