One of the greatest struggles at our agency (and any good agency) is finding cream-of-the-crop talent to join our team. Post a job opening and watch as your email gets flooded with un-qualified, un-skilled and just plain “un” people. For us at b&a, hiring is as much about finding the right type of personality and [...]

This week, Candace Parker, a rookie for the Los Angeles Sparks and former star women’s basketball player from U. of Tennessee, signed a multiyear endorsement deal with Adidas. This is a big deal in my mind, because Nike has traditionally found a way to sign the players who are considered the best in most sports [...]

I’m a little behind on reading Ad Age, but I couldn’t believe this ad that Absolut vodka and TBWA ran in Mexico.
As the Ad Age article explains, Absolut has a crisis on its hands. This excerpt from the article made me gasp:
“A Los Angeles Times poll on the topic, for example, drew nearly 67,000 [...]

I’ve been pushing Twitter on everyone here at b&a, so I figured it was time to talk about it on here. Twitter is best explained in this video:
It seems that Twitter has taken off as a tool embraced by the early adopter. For me, it has been a great way to monitor the “influencers” and [...]

IceRocket.com has a Blog Trends Tool that allows users to track the popularity of words or phrases appearing in blogs.
Today, I typed in “Skybus.”
When Skybus announced the company was going out of business, blogging about Skybus spiked. It looks like 0.08% of all blog posts on Saturday, April 5, related to Skybus.
Much like so many [...]

I admire companies that know and listen to their customers. Some great examples that I’ve seen recently:
HondaIn December, Dogcars.com named the Element “Dog Car of the Year.” So, RPA, Honda’s agency responded with this ad.
Burger KingIn this Wall Street Journal article, Man Behind Burger King Turnaround, Burger King CEO John Chidsey talks about the chains [...]