This week we have a high school intern named Chris working with us to learn more about our company and the advertising industry before he graduates from New Albany High School. Yesterday I was talking to Chris and he asked me about the best parts of my job at b&a and also the most challenging [...]

I must say, Weezer surprised me this week with a release of a genius music video that highlights the celebrities of YouTube. Over 4 million views and 22,000 comments in less than a week. Ummmm, not bad. Check it:

I talk a lot about companies knowing their customer, and I think this is a perfect example. [...]

A new trend is emerging in the age of Open Sourcing: Crowdfunding. Crowdfunding is an online way of pooling the money of a large group of people to fund a business venture that is of mutual interest to all involved. If the business succeeds, everyone who threw money into the entrepreneurial pot reaps the rewards. [...]

on another front…I just read an article in the current Ad Age that puts forth the idea of “Marketing with meaning.” The thought is to make “marketing the cause, with intrinsic value to consumers so it pulls them in rather than be thrust upon them where they can least avoid it.” The authors [...]

I was thinking back the other day to when what is now Experience Columbus adopted what is called a new tagline (although I genuinely dislike the off hand nature of this.) It was “More than you dreamed.” While I wasn’t personally struck by this it made significant news at the time. So much so [...]

Thanks to $4/gallon gasoline, we’re all feeling a little sore in the wallet these days. It’s natural supermarkets have figured out how to turn high gas prices to their advantage through gasoline discount programs, but now other brands are innovating to use high gas prices to their advantage as well.
While consumers cut spending and look [...]

Yesterday, Billy wrote about 5 sites he recommends. I enjoyed reading the post, and it got me thinking of something Billy and I discussed over lunch on Wednesday. Recommendations.
After talking with Billy about recommendations, I sent this email with some thoughts to friend and like-minded professor Sam Bradley. Rather than re-write my thoughts, I will [...]

I’m a junkie for finding new tools on the Web. While I’m very guilty of becoming obsessed with a new tool for a couple weeks and then dropping it and moving on, I thought I would share the some of the items that are on my radar this week:
Brand TagsA collective experiment in brand perception. [...]

I’m an aspiring Foodie who religiously watches Anthony Bourdain, is an adoring fan of Barbara Kingsolver’s Animal, Vegetable, Miracle and is embarrassed to admit she watches the occasional Food Network fantasy-cake-building battle [like you’ve never seen one – don’t judge me.]
My point is, food is hot right now. Socially responsible food is even hotter. Which [...]

when you’re told to forget everything you know about “green.”
Wired magazine is ridiculously good at shocking headlines and kick ass covers. Curren’t issue’s cover: Keep your SUV. Forget organics. Go nuclear. Screw the spotted owl.
So, should I now feel guilty for doing all of the things I thought were actually doing a tiny shred of [...]