Fellow advertisers, throw in your creative towels. We’re never gonna top this.
I just read an article on CNN.com about fake speed bumps. The basic idea is that rather than building real speed bumps on roads, optical illusion speed bumps are being tested that are intended to trick drivers into slowing down, only to find that there was no bump after all.
I’m all for great new ideas, [...]
Fellow co-worker Marcie Mutters has declared a personal challenge this week. Live on the $13 cash she has in her little red coach purse until Friday. No atm’s. No credit cards.
Frivalous purchases we make add up to an embarrasing about of money spent every month.A self-monitoring task could be good for all of us, whether [...]
My best friend is spending the next year or so working as the ‘Chief Stew’ on a private, commercial yacht bound for various, exotic European destinations. Upon reaching their first destination in the south of France, they will charter parties for the uber-wealthy, catering dinners with full silver service and spending their twenty-hour days at [...]
I came across an interesting series of quotes via Digg that I found extremely inspiring. It was from a site Null Hypothesis in the UK. Some of my favorites:
Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a [...]
I’m curious about what software or sites everyone is using to track web site activity, visits, etc.
Google Analytics has always been a popular choice because it offers the basics and it’s free. Lately, I’ve been having some fun with Woopra, which I believe is still in a beta stage. It has a fun graphic layout [...]
Ideas for Your Next Brainstorm
Okay, so you’re ready to brainstorm. You gather everyone in a room. You’ve read the Rules in the second blog post in our series. Now what? Getting a brainstorm off the ground can be the hardest part of the meeting. It sounds silly, but you need some parlor tricks to break [...]
Part 2: The Rules of Brainstorming
It sounds contradictory that a freewheeling exercise like brainstorming should have rules, but trust me, establishing a few simple ground rules are essential to a successful brainstorm.
Brainstorm Rule 1: Have a LeaderThe leader’s role is to moderate the brainstorm, focus the group on a specific problem at hand only, and [...]
Let’s be honest, when it comes to cell phones I’m a little behind. I’m still sporting the flip phone and just diving into text messages. The launch of the Apple iPhone 3G was a wake up call. It made me realize the huge opportunities in mobile media. So, I started digging around online and found [...]
Due to the overwhelming success of the first Snap Analysis post (0 total comments), I’ve decided to do this again. With all the recent buzz about yesterday’s preview of the Apple iPhone 3G, which is available to the U.S. on July 11, I thought it would be interesting to see what people are talking about [...]