This is a pretty exciting time of year for all of us looking forward to TV shows starting up again. With this in mind, I decided to do a quick survey of our office to learn a little bit about what the people of b&a are watching, what they are embarassed to watch and more.
10 [...]

This week our office was without power through Wednesday. What’s an agency to do? We packed up our things, loaded the Macs and server and moved in to Rebecca’s!
One thing I noticed during all this, it can be really refreshing to be inconvienced and forced to get yourself out of the normal routine. Sure a [...]

After hearing so much about the current financial crisis and the fall of so many huge companies, I started to wonder how these companies have marketed in the past. Mostly, I was curious what impact this situation could have on financial advertising and the ability for these companies to gain the trust of customers through [...]

I give up - I’m exhausted. I am a former believer, but things change and it’s time for all of us in the marketing world to rid ourselves of the word demographics. Even today I was once again dragged back into the meaningless dialog.
Demographics tend to be an archaic method to group people. While I [...]

I’m a sports fanatic, and I’m definitely not ashamed of it. I know plenty of people who think that sports don’t matter, but to me, being a sports fan means unpredictable entertainment is always just a game away.
And if there’s something that makes me a unique sports fan, it’s probably my tendency to over think [...]