I’m reading the Advertising Age that just came in the mail. One article that caught my attention is about Heineken and its decreasing sales. Sales dropped 3.7% in July and August, even though total imports were on the rise.
So what sort of advertising was Heineken doing leading up to this period? None really. Nothing new. [...]

In one of my favorite social media books Groundswell, authors Charlene Li and Josh Bernoff overview five categories of social media tactics. One category is “Embracing.” Today, I witnessed a wonderful example of a large coporate brand embracing its customers. On Twitter I follow Best Buy Chief Marketing Officer Barry Judge and this tweet caught [...]

What the hell does soft drink brand Dr. Pepper have to do with the rock band Guns N’ Roses?
Not much. But that didn’t stop Dr. Pepper from taking advantage of a pop media event to generate huge media buzz for themselves. Pretty much everyone in the free world knows that Guns N’ Roses dropped off [...]

I enjoy outdoor gear and regularly check out stores like REI, Moosejaw, Eastern Mountain Sports and Patagonia. I recently have been completely obsessed and impressed with Moosejaw and their efforts online. They have easily surpassed their competitors at being unique and showing personality. A few things about Moosejaw that impressed me:

Amazing copy. The entire site [...]

The office is buzzing with news that b&a made the list of Business First’s Best Places to Work. It’s nice to be rewarded for a style that just feels natural to us. We’ve enjoyed a fair amount of press this year about some of the unusual employee perks that make working here a treat – [...]

There are more than a few questions that come to mind surrounding this economic crisis the nation seems to be falling into. How did we get to this point? What sort of impact will the $700 billion bailout have in the short term? How about the long term? How can a select private group benefit [...]

Many people in our office read Leigh Householders blog Advergirl regurlarly. She is currently working on a great series about the creative spaces here in Columbus. Over the weekend, we we’re lucky enough to have our space featured. Check it out here: b&a on Advergirl.
Our work environment is very important to us and we feel [...]

I had the honor of speaking to PRSSA students last night at Ohio Northern University. I graduated from ONU, so it’s always nice to get back. Thanks to ONU PRSSA for having me. Some highlights from the trip include:

Ada now has a McDonald’s (might officially be the last college town to add the golden arches)
I’ve [...]