With the economy tanking and retail sales slipping to the worst decline on record, what’s a retailer to do to lure in holiday shoppers this season?

If you’re Macy’s, you turn to the nostalgia of your past, through the simple holiday marketing campaign “Believe,” playing off the iconic “Yes, Virginia, there is a Santa Claus” editorial [...]

A brand is determined by how people perceive a company or product line.  The company, along with help from one or more advertising, PR and interactive agencies, makes efforts to establish the brand, but the consumers will always determine what the brand really stands for.
Years ago, I was a TA at The Ohio State University [...]

Everyone has an opinion on this topic. So do we.

1. Their Work
It’s a given that you should admire the work of the agencies you’re considering. But almost any agency can trot out impressive-looking work. Take the time to dig deeper and find out if the work actually worked. And make sure the explanations of success [...]

The “perfect client” question is probably answered differently by every agency – much like finding the perfect mate, finding the perfect client-agency relationship is unique to the people and cultures involved. After working with clients at b&a for more than ten years, I’ve had the chance to experience many different kinds of client-agency relationships: the [...]

One of my favorite things about working in an agency is the fast paced, non-stop demand for creative ideas. We are constantly pushing ourselves for new, relevant, on-strategy ideas. We work and thrive in a “create-on-demand” world (I borrowed this term from Todd Henry of Accidental Creative). In order to survive, I’m constantly searching for [...]