The other day, I was thinking about how a few books I’ve read have really helped to shape my thinking on advertising and branding. Then, I was curious about what books relevant to our industry my friends at b&a would recommend. Here’s what I came up with:
Ogilvy on Advertising – David Ogilvy. “I read [...]

Recently I’ve accepted that fact that I suck at taking notes. I get that taking notes is required at certain times and I’m competent enough to get by when this is the case. But, when it comes to actually taking information and developing really strong ideas, bullet pointed notes just don’t seem to do it [...]

By now, we all know that the Internet is an extremely powerful tool for brands to connect with their loyalists and allow their loyalists to connect to each other. Bands, like all brands, are always looking for ways to connect to their fans and inspire a united fan base. One band that has led the [...]

When I die and go to heaven, I’m pretty sure it’s going to look like the inside of Whole Foods. That’ll be me there, lying in the cheese case, contemplating eternity with the perfect wheel of Parano cheese.
Only in Heaven Whole Foods, I’ll have this fatty wallet gushing with $100 bills - but it won’t [...]

Yesterday, I found out about this video on Youtube titled, “Beware of the Doghouse- Hilarious!” Aside from not being a fan of judging the video right in the title, I agree that this is very funny. And it’s also a solid example of creative thinking, viral marketing and use of a microsite.

At first glance, this [...]

As an official lover of Twitter (that sounds strange), I was pretty disappointed to see that a few prominent users were hacked today. When I say prominent users, I’m talking about Barack Obama, Britney Spears, CNN, Fox News and Facebook. Each of these accounts had fairly ridiculous messages posted to Twitter. For example, CNN’s Rick [...]