Congratulations, Blue Iris!

Pantone has selected it's color of the year for 2008: No. 18-3943.

http://www.nytimes.com/2007/12/20/fashion/20COLOR.html?ex=1355893200&en=39db4b93f38e9656&ei=5124&partner=permalink&exprod=permalink

As a true blue supporter, I'm ecstatic. Is anyone interested in joining me in an all-blue day sometime in February? I probably have enough blue clothing to outfit the office...

Creative

I find it troubling that there are groups in our industry labeled as "creative." There's the Creative Director, the associate Creative Directors, Creative leaders, VP's of Creative Services, the list goes on.

Why is it that this designation is given to one group. Doesn't it in fact suggest to all others that they aren't creative or worse still, that creativity is not part of their job or not expected of them. The idea that some people are creative and some aren't is idiotic. All kinds of people pocess the ability to be creative, but not necessarily in the same way. Some of the most creative people have account responsibilities or traffic or research or strategy or media. Creativity should exist, no be demanded of each of us. Creativity is simply an imaginative solution - the problem not even need be an advertising or communications problem.

In our organization the people usually dubbed as "creatives" are all members of the product group. These are the people who produce the products we use to help our clients. Everyone in the organization is charged with being creative - it's simply a part of all of our jobs.

For Goodness Sake It's Free!

Graphic Design USA is a monthly news and information magazine for and about the professional design community including graphic design firms, corporate and publishing inhouse departments, advertising agencies, institutions and non-profits, and other creative businesses and organizations.

The magazine is FREE to creative professionals within the United States. This includes art, design and production titles at graphic design firms, advertising agencies, corporate and publishing inhouse design departments, and more. For those who do not qualify as working creative professionals or for international subscribers, paid subscriptions are available by clicking the paid subscription link above.

Graphic Design USA is available through subscription only and is mailed mid-month. Go online and signup for your free issue at gdusa.com

csca, creative best 2007

here she is, a hunk of wood and a chunk of paper to give us a pat on the back.

What's YOUR inspiration?

Creative minds can take a lead from just about anything. A few years back, I was watching the Oscars on TV while doing one of my design projects and was smitten by a charcoal dress with an olive green belt. That unexpected color scheme became the basis of an entire letter suite concept. Fancy!

So my question for all of you is where do you find your inspiration?

paul rand

"no matter how perfectly you can do something, it can still be improved"

a short film by imagery forces for paul rand, one of design's greatest. the film combines animation of rand's work with a videotaped interview.

ask force

you may not work in advertising, but here's your chance!

that's right. the cards have been made people! let's get the word out: babrain.com/askforce